What helps people.

“What helps people, helps business.”

— Leo Burnett

People want to learn.

“These days, people want to learn before they buy, be educated instead of pitched.”

— Brian Clark

Saying nothing.

“Try to say everything in an ad, and you end up saying nothing.”

— Jeff Mamula

Listening.

“There is a difference between listening and waiting for your turn to speak.”

— Simon Sinek

What’s in their heart.

“Speak to your audience in their language about what’s in their heart.”

— Jonathan Lister

Build relationships.

“Don’t build links. Build relationships.”

— Rand Fishkin

Google only loves you.

“Google only loves you when everyone else loves you first.”

— Wendy Piersall

Doubling your conversion rate.

“It’s much easier to double your business by doubling your conversion rate than doubling your traffic.”

— Bryan Eisenberg

Ignoring online marketing.

“Ignoring online marketing is like opening a business but not telling anyone.”

— Anonymous